{"id":10601,"date":"2023-06-27T10:23:23","date_gmt":"2023-06-27T08:23:23","guid":{"rendered":"https:\/\/devwebsite2022.talentfinder.be\/?post_type=_dfib_cpt_news&#038;p=10601"},"modified":"2025-01-06T10:25:22","modified_gmt":"2025-01-06T09:25:22","slug":"construire-une-strategie-de-marketing-de-recrutement-efficace","status":"publish","type":"_dfib_cpt_news","link":"https:\/\/devwebsite2022.talentfinder.be\/fr\/resources\/construire-une-strategie-de-marketing-de-recrutement-efficace\/","title":{"rendered":"Construire une strat\u00e9gie de Marketing de Recrutement efficace"},"content":{"rendered":"[et_pb_section fb_built=\u00a0\u00bb1&Prime; admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb4.16&Prime; da_disable_devices=\u00a0\u00bboff|off|off\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb da_is_popup=\u00a0\u00bboff\u00a0\u00bb da_exit_intent=\u00a0\u00bboff\u00a0\u00bb da_has_close=\u00a0\u00bbon\u00a0\u00bb da_alt_close=\u00a0\u00bboff\u00a0\u00bb da_dark_close=\u00a0\u00bboff\u00a0\u00bb da_not_modal=\u00a0\u00bbon\u00a0\u00bb da_is_singular=\u00a0\u00bboff\u00a0\u00bb da_with_loader=\u00a0\u00bboff\u00a0\u00bb da_has_shadow=\u00a0\u00bbon\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb|-70px||auto||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||10px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d364e3\" data-block-id=\"3d364e3\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-83e45a9\" data-block-id=\"83e45a9\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1d5cea8\" data-block-id=\"1d5cea8\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">Comme nous vous le disons souvent chez<span>\u00a0<\/span><a href=\"https:\/\/devwebsite2022.talentfinder.be\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Talent Finder<\/strong><\/a>, le paysage du recrutement a chang\u00e9. Les jours o\u00f9 les candidats tombaient comme par magie &#x1fa84; dans les bras des entreprises sont r\u00e9volus\u2026<\/p>\n<p class=\"stk-block-text__text\">\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8d9dfe7\" data-block-id=\"8d9dfe7\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">Si les entreprises veulent attirer les meilleurs talents, elles ne peuvent plus se contenter de publier une simple offre d\u2019emploi, qui ressemble d\u2019ailleurs souvent \u00e0 une liste exhaustive de leurs attentes sans rien offrir d\u2019exceptionnel au candidat.\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c1048c8\" data-block-id=\"c1048c8\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">Cependant, \u00e7a ne veut pas dire qu\u2019il faut renoncer \u00e0 publier des annonces. Au contraire !<span>\u00a0<\/span><strong>C\u2019est l\u00e0 que la strat\u00e9gie prend tout son sens.\u00a0\u00a0<\/strong><\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-32cd547\" data-block-id=\"32cd547\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">Les sites d\u2019emploi belges re\u00e7oivent en moyenne 5 millions de visites par mois. Le marketing de recrutement a pour objectif de tirer parti de cette visibilit\u00e9 et convaincre les candidats que vous \u00eates le meilleur employeur pour eux.\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9a55904\" data-block-id=\"9a55904\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">Les entreprises doivent de plus en plus se comporter avec les candidats comme elles le font avec leurs prospects.<span>\u00a0<\/span><strong>Cela implique de construire une solide marque employeur et de la communiquer de la bonne mani\u00e8re<\/strong>. Comment vous diff\u00e9renciez-vous de la concurrence en tant qu\u2019employeur et comment pouvez-vous le communiquer de mani\u00e8re percutante aux candidats potentiels ?\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b19a458\" data-block-id=\"b19a458\" bis_skin_checked=\"1\"><\/div>\n<p class=\"stk-block-text__text\">\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#fff1cd\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_padding=\u00a0\u00bb50px|||||\u00a0\u00bb border_radii=\u00a0\u00bbon|45px|45px|45px|45px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb-2px|100px|30px|100px|false|true\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d364e3\" data-block-id=\"3d364e3\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-83e45a9\" data-block-id=\"83e45a9\" bis_skin_checked=\"1\">\n<p class=\"stk-table-of-contents__title\">Aujourd\u2019hui, je vais vous parler davantage du marketing de recrutement, un m\u00e9lange judicieux des principes du recrutement et du marketing. &#x1f447;<\/p>\n<ul class=\"stk-table-of-contents__table\">\n<li><a href=\"#1\">Qu\u2019est-ce que le marketing de recrutement ?<\/a><\/li>\n<li><a href=\"#2\">Pourquoi faire appel au marketing de recrutement ?<\/a><\/li>\n<li><a href=\"#3\">Comment construire une strat\u00e9gie de marketing de recrutement ?<\/a><\/li>\n<li><a href=\"#4\">Le marketing de recrutement vous aide \u00e0 \u00eatre choisi<\/a><\/li>\n<\/ul>\n<ul class=\"stk-table-of-contents__table\"><\/ul>\n<\/div>\n<p class=\"stk-block-text__text\">\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbQu\u2019est-ce que le marketing de recrutement ?\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|800|||||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||10px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bdd7cd5\" data-block-id=\"bdd7cd5\" bis_skin_checked=\"1\">\n<p><strong>Le marketing de recrutement<\/strong><span>\u00a0<\/span><strong>est une discipline qui combine des \u00e9l\u00e9ments d\u2019employer branding, de marketing digital et de gestion de la relation candidat.\u00a0\u00a0<\/strong><\/p>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1e95ceb\" data-block-id=\"1e95ceb\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">L\u2019id\u00e9e est d\u2019appliquer les tactiques et strat\u00e9gies marketing \u00e0 votre processus de recrutement, en consid\u00e9rant vos candidats comme des clients potentiels. Vous vous concentrez alors davantage sur la construction d\u2019une relation durable et sur leur engagement \u00e0 travers tout leur parcours candidat.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6d6bc9d\" data-block-id=\"6d6bc9d\" bis_skin_checked=\"1\"><\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00a0\u00bb2&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbPourquoi faire appel au marketing de recrutement ?\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|800|||||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||10px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bdd7cd5\" data-block-id=\"bdd7cd5\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c8e28ed\" data-block-id=\"c8e28ed\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c8e28ed\" data-block-id=\"c8e28ed\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-360677e\" data-block-id=\"360677e\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">L\u2019objectif principal du marketing de recrutement est d\u2019inciter les personnes \u00e0 postuler aux postes vacants de votre entreprise.\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fbd0070\" data-block-id=\"fbd0070\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">Et au-del\u00e0 de recevoir plus de candidatures, l\u2019objectif est aussi (et surtout) de<span>\u00a0<\/span><strong>trouver des candidats \u00e0 haut potentiel et tr\u00e8s motiv\u00e9s<\/strong>. Les candidats en recherche d\u2019emploi active sont d\u00e9j\u00e0 dans le bon \u00e9tat d\u2019esprit. Ils ont d\u00e9cid\u00e9 de changer de job de leur propre chef et ont d\u00e9j\u00e0 pris des actions dans ce sens.<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-70f5000\" data-block-id=\"70f5000\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">Il y a donc plus de chances qu\u2019ils restent engag\u00e9s dans le processus et signent le contrat \u00e0 la fin. Cela en dit \u00e9galement long sur leur personnalit\u00e9 : ils prennent leur carri\u00e8re en main et lui donnent la direction qu\u2019ils souhaitent.\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e8fed5d\" data-block-id=\"e8fed5d\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">Par cons\u00e9quent,<span>\u00a0<\/span><strong>cela acc\u00e9l\u00e9rera potentiellement vos processus de recrutement et les rendra encore plus qualitatifs.\u00a0<\/strong><\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7af14d8\" data-block-id=\"7af14d8\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">Mais savez-vous que le marketing de recrutement peut \u00e9galement \u00eatre envisag\u00e9 par les entreprises qui n\u2019ont pas de besoins particuliers en mati\u00e8re de recrutement ?\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-930551d\" data-block-id=\"930551d\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">Les gens adorent voir les gens derri\u00e8re une entreprise. Les postes qui montrent des personnes g\u00e9n\u00e8rent un engagement \u00e9lev\u00e9. Renforcez votre marque employeur, pr\u00e9sentez vos employez, parlez de l\u2019ambiance interne, partagez les moments informels pass\u00e9s ensemble. Ce type de contenu a un haut potentiel de viralit\u00e9 et donc vous permettra d\u2019<strong>am\u00e9liorer votre notori\u00e9t\u00e9<\/strong>.\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-eac8773\" data-block-id=\"eac8773\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\"><strong><\/strong><\/p>\n<p class=\"stk-block-text__text\"><strong>Le renforcement de la marque employeur<span>\u00a0<\/span><\/strong>est une strat\u00e9gie marketing particuli\u00e8rement utile pour les plus petites structures, qui n\u2019ont pas un gros budget et parfois plus de difficult\u00e9s \u00e0 se faire connaitre. Les r\u00e9seaux sociaux sont inond\u00e9s de nouvelles marques, et y faire sa place n\u2019est pas \u00e9vident. De plus, les campagnes marketings sponsoris\u00e9es peuvent \u00eatre couteuses. Alors plut\u00f4t que d\u2019engager des mod\u00e8les et des acteurs pour vos campagnes de pub, faites appel aux vraies stars &#x2b50; :<span>\u00a0<\/span><strong>vos employ\u00e9s<\/strong>. En construisant une marque authentique, avec des valeurs concr\u00e8tes, v\u00e9cues au quotidien, et o\u00f9 l\u2019on se sent bien, vous gagnerez la confiance des clients.\u00a0\u00ab\u00a0<em>Le moyen le plus rapide d\u2019amener les clients \u00e0 aimer votre marque est d\u2019amener les employ\u00e9s \u00e0 aimer leur travail<\/em>\u00a0\u00bb \u2013 Tiffani Bova<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3518f53\" data-block-id=\"3518f53\" bis_skin_checked=\"1\"><\/div>\n<\/div>\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00a0\u00bb3&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbComment construire une strat\u00e9gie de marketing de recrutement ?\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|800|||||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb-36px||45px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||10px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bdd7cd5\" data-block-id=\"bdd7cd5\" bis_skin_checked=\"1\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-17508d0\" data-block-id=\"17508d0\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">Comme pour toute bonne strat\u00e9gie marketing, vous devez suivre quelques \u00e9tapes.<\/p>\n<\/div>\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-61611fa\" id=\"strong-span-style-color-ffb-300-class-stk-highlight-1-definissez-vos-objectifs-span-strong\" data-block-id=\"61611fa\" bis_skin_checked=\"1\"><\/div>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6d6bc9d\" data-block-id=\"6d6bc9d\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-282126b\" id=\"span-style-color-ffb-300-class-stk-highlight-strong-1-set-your-objectives-strong-span\" data-block-id=\"282126b\" bis_skin_checked=\"1\"><\/div>\n<\/div>\n[\/et_pb_text][et_pb_heading title=\u00a0\u00bb1. D\u00e9finissez vos objectif\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|300|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#FFB300&Prime; title_font_size=\u00a0\u00bb35px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d364e3\" data-block-id=\"3d364e3\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-258bc00\" data-block-id=\"258bc00\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7fd55db\" data-block-id=\"7fd55db\" bis_skin_checked=\"1\">\n<ul>\n<li>Augmenter votre notori\u00e9t\u00e9 et la visibilit\u00e9 de votre entreprise ?\u00a0\u00a0<\/li>\n<li>Am\u00e9liorer le taux de candidature \u00e0 une offre d\u2019emploi sp\u00e9cifique ?\u00a0\u00a0<\/li>\n<li>Amener plus de candidats \u00e0 rejoindre votre<span>\u00a0<\/span><a href=\"https:\/\/devwebsite2022.talentfinder.be\/fr\/resources\/creer-un-vivier-de-candidats-tout-ce-que-vous-devez-savoir\/\">vivier de candidats<\/a><span>\u00a0<\/span>?\u00a0\u00a0<\/li>\n<li>Attirer des candidats sp\u00e9cifiques (en termes de s\u00e9niorit\u00e9, de fonction, de formation, \u2026) vers votre entreprise\u00a0\u00a0<\/li>\n<li>\u2026<\/li>\n<li style=\"list-style-type: none;\">\n<ul><\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3b12184\" id=\"strong-span-style-color-3-ea-159-class-stk-highlight-reducing-cost-to-hire-span-strong\" data-block-id=\"3b12184\" bis_skin_checked=\"1\"><\/div>\n<\/div>\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e84f6c8\" id=\"strong-why-building-a-talent-pool-nbsp-strong-nbsp\" data-block-id=\"e84f6c8\" bis_skin_checked=\"1\"><\/div>\n<p class=\"stk-block-text__text\">\n<\/div>\n[\/et_pb_text][et_pb_heading title=\u00a0\u00bb2. Identifiez votre audience cible\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|300|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#FFB300&Prime; title_font_size=\u00a0\u00bb35px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px|||\u00a0\u00bb custom_padding=\u00a0\u00bb35px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d364e3\" data-block-id=\"3d364e3\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-258bc00\" data-block-id=\"258bc00\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7fd55db\" data-block-id=\"7fd55db\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0907f2e\" data-block-id=\"0907f2e\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">La fa\u00e7on dont vous communiquerez sera diff\u00e9rente si vous \u00eates une agence de communication digitale ou une grande soci\u00e9t\u00e9 d\u2019ing\u00e9nierie. Cela d\u00e9pend \u00e9videmment de votre positionnement, de votre<span>\u00a0<\/span><em>tone of voice<\/em><span>\u00a0<\/span>mais surtout de votre audience cible. Vous devez toujours vous demander \u00e0 qui vous souhaitez parler.\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-40dfc9e\" data-block-id=\"40dfc9e\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">En fonction de leur poste, de leur s\u00e9niorit\u00e9, de leur \u00e2ge et de leur formation, les candidats auront des attentes diff\u00e9rentes en mati\u00e8re de carri\u00e8re et des habitudes diff\u00e9rentes en mati\u00e8re de r\u00e9seaux sociaux. Vous devez donc adapter votre strat\u00e9gie et trouver celle \u00e0 laquelle ils seront r\u00e9ceptifs.\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3b12184\" id=\"strong-span-style-color-3-ea-159-class-stk-highlight-reducing-cost-to-hire-span-strong\" data-block-id=\"3b12184\" bis_skin_checked=\"1\"><\/div>\n<\/div>\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e84f6c8\" id=\"strong-why-building-a-talent-pool-nbsp-strong-nbsp\" data-block-id=\"e84f6c8\" bis_skin_checked=\"1\"><\/div>\n<p class=\"stk-block-text__text\">\n<\/div>\n[\/et_pb_text][et_pb_heading title=\u00a0\u00bb3. Affinez votre Employee Value Proposition\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|300|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#FFB300&Prime; title_font_size=\u00a0\u00bb35px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px|||\u00a0\u00bb custom_padding=\u00a0\u00bb35px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb||29px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d364e3\" data-block-id=\"3d364e3\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-258bc00\" data-block-id=\"258bc00\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7fd55db\" data-block-id=\"7fd55db\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0907f2e\" data-block-id=\"0907f2e\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c384298\" data-block-id=\"c384298\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">Votre marketing de recrutement est profond\u00e9ment li\u00e9 \u00e0 votre Employee Value Proposition. Votre EVP est la base du contenu que vous allez d\u00e9velopp\u00e9 pour votre strat\u00e9gie de marketing de recrutement.\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0645cc1\" data-block-id=\"0645cc1\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\"><strong><\/strong><\/p>\n<p class=\"stk-block-text__text\"><strong>Il y a 6 piliers que vous devez d\u00e9finir et sur lesquels vous devez constamment travailler pour construire une Employee Value Proposition<\/strong><span>\u00a0<\/span>qui parle \u00e0 vos candidats cibles et qui<span>\u00a0<\/span><strong>vous permet alors d\u2019\u00eatre choisis<\/strong>.\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-40dfc9e\" data-block-id=\"40dfc9e\" bis_skin_checked=\"1\"><\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<p class=\"stk-block-text__text\">\n<\/div>\n[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/devwebsite2024.talentfinder.be\/wp-content\/uploads\/2024\/06\/EVP-6-pillars-1536&#215;432-1.png\u00a0\u00bb title_text=\u00a0\u00bbEVP-6-pillars-1536&#215;432&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|45px|45px|45px|45px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px|||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d364e3\" data-block-id=\"3d364e3\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-258bc00\" data-block-id=\"258bc00\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7fd55db\" data-block-id=\"7fd55db\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ef090af\" data-block-id=\"ef090af\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">En construisant une EVP solide, vous serez capable de vous positionner comme un employeur unique et diff\u00e9renci\u00e9 de la concurrence.\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ad01c82\" data-block-id=\"ad01c82\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">L\u2019EVP est \u00e0 ne pas confondre avec la marque employeur.<span>\u00a0<\/span><strong>Vous avez le contr\u00f4le total de votre EVP<\/strong>. C\u2019est l\u2019identit\u00e9 que vous fa\u00e7onnez pour votre entreprise, alors que vous n\u2019avez qu\u2019un contr\u00f4le partiel sur votre marque employeur. La fa\u00e7on dont vous pr\u00e9sentez votre EVP aura un impact sur votre marque employeur, mais il y a un autre aspect que vous ne pouvez pas totalement contr\u00f4ler :<strong><span>\u00a0<\/span>la fa\u00e7on dont les candidats per\u00e7oivent votre entreprise.\u00a0<\/strong>\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"stk-block-text__text\">\n<\/div>\n[\/et_pb_text][et_pb_heading title=\u00a0\u00bb4. Mettez en place des actions\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|300|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#FFB300&Prime; title_font_size=\u00a0\u00bb35px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px|||\u00a0\u00bb custom_padding=\u00a0\u00bb35px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb||29px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d364e3\" data-block-id=\"3d364e3\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-258bc00\" data-block-id=\"258bc00\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7fd55db\" data-block-id=\"7fd55db\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c104864\" data-block-id=\"c104864\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">Passons aux choses s\u00e9rieuses ! Vous devez maintenant d\u00e9finir des actions concr\u00e8tes qui vous aideront \u00e0 communiquer sur votre entreprise, sa culture, ses valeurs, son atmosph\u00e8re, sa mission et sa vision afin d\u2019avoir un impact positif sur votre marque employeur.\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-6c6bea5\" id=\"&#x2705;-strong-creez-les-pages-de-votre-entreprise-sur-les-reseaux-sociaux-pertinents-strong\" data-block-id=\"6c6bea5\" bis_skin_checked=\"1\"><\/div>\n<\/div>\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3b12184\" id=\"strong-span-style-color-3-ea-159-class-stk-highlight-reducing-cost-to-hire-span-strong\" data-block-id=\"3b12184\" bis_skin_checked=\"1\"><\/div>\n<\/div>\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e84f6c8\" id=\"strong-why-building-a-talent-pool-nbsp-strong-nbsp\" data-block-id=\"e84f6c8\" bis_skin_checked=\"1\"><\/div>\n<p class=\"stk-block-text__text\">\n<\/div>\n[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/devwebsite2024.talentfinder.be\/wp-content\/uploads\/2024\/06\/Design-sans-titre-4-768&#215;432-1.png\u00a0\u00bb title_text=\u00a0\u00bbDesign-sans-titre-4-768&#215;432&Prime; align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|45px|45px|45px|45px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_image][et_pb_heading title=\u00a0\u00bb&#x2705; Cr\u00e9ez les pages de votre entreprise sur les r\u00e9seaux sociaux pertinents\u00a0\u00a0\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|300|||||||\u00a0\u00bb title_text_color=\u00a0\u00bbgcid-primary-color\u00a0\u00bb title_font_size=\u00a0\u00bb29px\u00a0\u00bb custom_margin=\u00a0\u00bb||29px|||\u00a0\u00bb custom_padding=\u00a0\u00bb35px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-primary-color%22:%91%22title_text_color%22%93}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb||29px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d364e3\" data-block-id=\"3d364e3\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-258bc00\" data-block-id=\"258bc00\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7fd55db\" data-block-id=\"7fd55db\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-827eac8\" data-block-id=\"827eac8\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-27271f6\" data-block-id=\"27271f6\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">En fonction de votre public cible, vous devez savoir quels sont les canaux sur lesquels ils sont pr\u00e9sents et o\u00f9 vous devez donc l\u2019\u00eatre \u00e9galement. Hootsuite a pr\u00e9vu le coup et a \u00e9labor\u00e9 le<span>\u00a0<\/span><a href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends\" target=\"_blank\" rel=\"noreferrer noopener\">2022 Digital Trends Report<\/a><span>\u00a0<\/span>qui vous donne un aper\u00e7u d\u00e9taill\u00e9 sur l\u2019utilisation des r\u00e9seaux sociaux en 2022. Ce document vous donnera toutes les cl\u00e9s n\u00e9cessaires pour s\u00e9lectionner vos canaux de communication.\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b611573\" data-block-id=\"b611573\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">Bien entendu, la mani\u00e8re dont vous communiquerez sera diff\u00e9rente selon le r\u00e9seau social.\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f9df878\" data-block-id=\"f9df878\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">Si LinkedIn reste plus professionnel, \u00e9ditorial et centr\u00e9 sur la vie de l\u2019entreprise, Instagram est tr\u00e8s visuel et plus promotionnel avec la possibilit\u00e9 de faire des achats directement sur la plateforme. Autre exemple : Tik Tok, un r\u00e9seau plus informel avec des contenus spontan\u00e9s, moins \u00a0\u00bb travaill\u00e9s \u00bb, ax\u00e9s sur les vid\u00e9os, vous permettant de parler de vos employ\u00e9s de mani\u00e8re fun et l\u00e9g\u00e8re.\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"stk-block-text__text\">\n<\/div>\n[\/et_pb_text][et_pb_heading title=\u00a0\u00bb&#x2705; Optimisez votre page carri\u00e8re\u00a0\u00a0\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|300|||||||\u00a0\u00bb title_text_color=\u00a0\u00bbgcid-primary-color\u00a0\u00bb title_font_size=\u00a0\u00bb29px\u00a0\u00bb custom_margin=\u00a0\u00bb||29px|||\u00a0\u00bb custom_padding=\u00a0\u00bb35px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-primary-color%22:%91%22title_text_color%22%93}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb||29px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d364e3\" data-block-id=\"3d364e3\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-258bc00\" data-block-id=\"258bc00\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7fd55db\" data-block-id=\"7fd55db\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-827eac8\" data-block-id=\"827eac8\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f7726cf\" data-block-id=\"f7726cf\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3e37503\" data-block-id=\"3e37503\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\"><strong>Votre page carri\u00e8re est un point de contact essentiel avec vos candidats potentiels.<\/strong> Elle doit pr\u00e9senter en quelques mots les raisons pour lesquelles vous \u00eates un bon employeur et pourquoi ils devraient postuler chez vous.\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-86560ff\" data-block-id=\"86560ff\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">Parlez de vos valeurs, de votre responsabilit\u00e9 sociale, de votre mission ainsi que de la promesse sp\u00e9cifique que vous faites \u00e0 vos employ\u00e9s. Soyez concret, avec des photos, des vid\u00e9os et des t\u00e9moignages. N\u2019en dites pas trop, contentez-vous des faits.\u00a0\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-950cd86\" data-block-id=\"950cd86\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">Pour \u00e9viter de perdre des visiteurs sur la page carri\u00e8re sans qu\u2019ils aient visit\u00e9 vos offres d\u2019emploi, placez un lien vers vos offres d\u2019emploi en haut de votre page.\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3b12184\" id=\"strong-span-style-color-3-ea-159-class-stk-highlight-reducing-cost-to-hire-span-strong\" data-block-id=\"3b12184\" bis_skin_checked=\"1\"><\/div>\n<\/div>\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e84f6c8\" id=\"strong-why-building-a-talent-pool-nbsp-strong-nbsp\" data-block-id=\"e84f6c8\" bis_skin_checked=\"1\"><\/div>\n<p class=\"stk-block-text__text\">\n<\/div>\n[\/et_pb_text][et_pb_heading title=\u00a0\u00bb&#x2705; Partagez du contenu \u00e0 propos de vos employ\u00e9s\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|300|||||||\u00a0\u00bb title_text_color=\u00a0\u00bbgcid-primary-color\u00a0\u00bb title_font_size=\u00a0\u00bb29px\u00a0\u00bb custom_margin=\u00a0\u00bb||29px|||\u00a0\u00bb custom_padding=\u00a0\u00bb35px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-primary-color%22:%91%22title_text_color%22%93}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb||29px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d364e3\" data-block-id=\"3d364e3\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-258bc00\" data-block-id=\"258bc00\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7fd55db\" data-block-id=\"7fd55db\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-827eac8\" data-block-id=\"827eac8\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f7726cf\" data-block-id=\"f7726cf\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2668322\" data-block-id=\"2668322\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\"><span>Il existe de nombreuses fa\u00e7ons de communiquer sur vos employ\u00e9s et de les pr\u00e9senter \u00e0 votre public. Vous pouvez partager des photos et des vid\u00e9os d\u2019\u00e9v\u00e9nements d\u2019\u00e9quipe, des t\u00e9moignages, des interviews, \u2026 Quel que soit votre choix, assurez-vous qu\u2019il refl\u00e8te le ton de votre entreprise.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e84f6c8\" id=\"strong-why-building-a-talent-pool-nbsp-strong-nbsp\" data-block-id=\"e84f6c8\" bis_skin_checked=\"1\"><\/div>\n<p class=\"stk-block-text__text\">\n<\/div>\n[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/devwebsite2024.talentfinder.be\/wp-content\/uploads\/2024\/06\/Design-sans-titre-5-1024&#215;576-1.png\u00a0\u00bb title_text=\u00a0\u00bbDesign-sans-titre-5-1024&#215;576&Prime; align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|45px|45px|45px|45px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_image][et_pb_heading title=\u00a0\u00bb&#x2705; Lancez-vous dans l\u2019email marketing\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|300|||||||\u00a0\u00bb title_text_color=\u00a0\u00bbgcid-primary-color\u00a0\u00bb title_font_size=\u00a0\u00bb29px\u00a0\u00bb custom_margin=\u00a0\u00bb||32px|||\u00a0\u00bb custom_padding=\u00a0\u00bb35px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-primary-color%22:%91%22title_text_color%22%93}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb-14px||29px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d364e3\" data-block-id=\"3d364e3\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-258bc00\" data-block-id=\"258bc00\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7fd55db\" data-block-id=\"7fd55db\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-827eac8\" data-block-id=\"827eac8\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f7726cf\" data-block-id=\"f7726cf\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2668322\" data-block-id=\"2668322\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-473b612\" data-block-id=\"473b612\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-dd20a43\" data-block-id=\"dd20a43\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">L\u2019email marketing vous aidera \u00e0 entretenir votre vivier de talents. Une fois que vous aurez re\u00e7u les coordonn\u00e9es de vos candidats, vous serez en mesure de maintenir la relation au fil du temps.\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-414100a\" data-block-id=\"414100a\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">Les personnes en recherche d\u2019emploi active veulent \u00eatre r\u00e9guli\u00e8rement inform\u00e9s de vos nouvelles offres d\u2019emploi. Gr\u00e2ce aux alertes emploi, vos candidats potentiels sont toujours au courant de vos nouvelles annonces. <strong>Techniquement, les alertes emploi sont tr\u00e8s faciles \u00e0 mettre en place sur Talent finder.\u00a0\u00a0\u00a0<\/strong><\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e5faf38\" data-block-id=\"e5faf38\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">Vous pouvez \u00e9galement envoyer une newsletter mensuelle \u00e0 votre vivier de talents, reprenant vos derni\u00e8res offres d\u2019emploi, vos actualit\u00e9s, vos articles ou vos posts sur les r\u00e9seaux sociaux.\u00a0\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e84f6c8\" id=\"strong-why-building-a-talent-pool-nbsp-strong-nbsp\" data-block-id=\"e84f6c8\" bis_skin_checked=\"1\"><\/div>\n<p class=\"stk-block-text__text\">\n<\/div>\n[\/et_pb_text][et_pb_heading title=\u00a0\u00bb&#x2705; Gardez un \u0153il sur votre r\u00e9putation sur les sites d\u2019\u00e9valuation des employ\u00e9s\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|300|||||||\u00a0\u00bb title_text_color=\u00a0\u00bbgcid-primary-color\u00a0\u00bb title_font_size=\u00a0\u00bb29px\u00a0\u00bb custom_margin=\u00a0\u00bb|-34px|32px|||\u00a0\u00bb custom_padding=\u00a0\u00bb35px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-primary-color%22:%91%22title_text_color%22%93}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb-14px||29px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d364e3\" data-block-id=\"3d364e3\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-258bc00\" data-block-id=\"258bc00\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7fd55db\" data-block-id=\"7fd55db\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-827eac8\" data-block-id=\"827eac8\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f7726cf\" data-block-id=\"f7726cf\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2668322\" data-block-id=\"2668322\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-473b612\" data-block-id=\"473b612\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-298b036\" data-block-id=\"298b036\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fa7c88b\" data-block-id=\"fa7c88b\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">Tout comme les clients laissent des avis sur les restaurants, les employ\u00e9s et les candidats laissent \u00e0 leur tour des avis sur les entreprises. Glassdoor, Indeed et Goole ne sont que quelques exemples de sites o\u00f9 vous pouvez recevoir des avis.<\/p>\n<p class=\"stk-block-text__text\">Que ces retours soient justifi\u00e9s ou non, il est important d\u2019en tenir compte et de les surveiller.\u00a0\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-54fec59\" data-block-id=\"54fec59\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">En cas de fausses all\u00e9gations, r\u00e9pondez de mani\u00e8re constructive et calme.<\/p>\n<p class=\"stk-block-text__text\">Cependant, il est important d\u2019\u00eatre objectif. Si une plainte est formul\u00e9e de mani\u00e8re r\u00e9p\u00e9t\u00e9e, il est peut-\u00eatre temps de vous remettre en question et de mettre en place des actions correctives.\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-91f58af\" data-block-id=\"91f58af\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">Et si vous avez plus de 4 \u00e9toiles, affichez-les sur votre page carri\u00e8re ! &#x1f609;\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5083f08\" data-block-id=\"5083f08\" bis_skin_checked=\"1\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e84f6c8\" id=\"strong-why-building-a-talent-pool-nbsp-strong-nbsp\" data-block-id=\"e84f6c8\" bis_skin_checked=\"1\"><\/div>\n<p class=\"stk-block-text__text\">\n<\/div>\n[\/et_pb_text][et_pb_heading title=\u00a0\u00bb&#x2705; Assurez une bonne exp\u00e9rience candidat\u00a0\u00a0\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|300|||||||\u00a0\u00bb title_text_color=\u00a0\u00bbgcid-primary-color\u00a0\u00bb title_font_size=\u00a0\u00bb29px\u00a0\u00bb custom_margin=\u00a0\u00bb|-34px|32px|||\u00a0\u00bb custom_padding=\u00a0\u00bb35px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-primary-color%22:%91%22title_text_color%22%93}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb-14px||29px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d364e3\" data-block-id=\"3d364e3\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-258bc00\" data-block-id=\"258bc00\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7fd55db\" data-block-id=\"7fd55db\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-827eac8\" data-block-id=\"827eac8\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f7726cf\" data-block-id=\"f7726cf\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2668322\" data-block-id=\"2668322\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-473b612\" data-block-id=\"473b612\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-298b036\" data-block-id=\"298b036\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0702682\" data-block-id=\"0702682\" bis_skin_checked=\"1\">\n<p>Tout au long du processus de recrutement, vous serez potentiellement en contact avec un grand nombre de candidats. Parmi eux, un seul sera s\u00e9lectionn\u00e9, et les autres se verront malheureusement refus\u00e9s. Il est donc essentiel de leur offrir la meilleure exp\u00e9rience possible.\u00a0<\/p>\n<p><strong>Qu\u2019est-ce que \u00e7a signifie en pratique ?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-e7cc2ce\" data-block-id=\"e7cc2ce\" bis_skin_checked=\"1\">\n<ul>\n<li><strong>Plus c\u2019est court, mieux c\u2019est<\/strong><span>\u00a0<\/span>: souvent, vous vous adressez \u00e0 des candidats qui sont d\u00e9j\u00e0 en place. Aussi passionn\u00e9s qu\u2019ils puissent \u00eatre pour votre entreprise, ils n\u2019ont pas un temps infini \u00e0 vous accorder. C\u2019est fini les processus o\u00f9 on rencontre le d\u00e9partement RH, le futur coll\u00e8gue, le manager, le cousin du manager et son facteur, avec une prise de r\u00e9f\u00e9rence aupr\u00e8s des 5 derniers employeurs et du prof de math en secondaires pour \u00eatre s\u00fbr.\u00a0\u00a0\n<\/li>\n<li><strong>La transparence avant tout<\/strong><span>\u00a0<\/span>: Le point de d\u00e9part de la transparence dans un processus de recrutement est l\u2019affichage du salaire dans l\u2019offre d\u2019emploi. Pourtant, de nombreuses entreprises sont encore r\u00e9ticentes \u00e0 cet \u00e9gard. Elles n\u2019auront cependant plus le choix tr\u00e8s longtemps, car c\u2019est l\u2019Union europ\u00e9enne qui fixera les r\u00e8gles. Une directive sur la transparence des salaires a \u00e9t\u00e9 adopt\u00e9e par le Conseil de l\u2019UE le 24 avril 2023. Elle garantira notamment que les demandeurs d\u2019emploi soient inform\u00e9s du salaire offert pour les postes qu\u2019ils envisagent, avant tout entretien.\u00a0\n<\/li>\n<li><strong>Un feedback, quel qu\u2019il soit<span>\u00a0<\/span><\/strong>: Qu\u2019il soit positif ou n\u00e9gatif, donnez aux candidats un retour constructif. Un processus de recrutement qui se solde par un refus peut \u00eatre consid\u00e9r\u00e9 comme un \u00e9chec ou une perte de temps par le candidat. En tant que recruteur, vous pouvez inverser la tendance. Expliquez clairement les raisons de l\u2019\u00e9chec, en donnant des suggestions concr\u00e8tes d\u2019am\u00e9lioration et en soulignant les points positifs du profil du candidat.\u00a0<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/et_pb_text][et_pb_heading title=\u00a0\u00bb&#x2705; Optimisez et promouvez vos offres d\u2019emploi\u00a0\u00a0\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|300|||||||\u00a0\u00bb title_text_color=\u00a0\u00bbgcid-primary-color\u00a0\u00bb title_font_size=\u00a0\u00bb29px\u00a0\u00bb custom_margin=\u00a0\u00bb|-34px|32px|||\u00a0\u00bb custom_padding=\u00a0\u00bb35px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-primary-color%22:%91%22title_text_color%22%93}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb-14px||29px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d364e3\" data-block-id=\"3d364e3\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-258bc00\" data-block-id=\"258bc00\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7fd55db\" data-block-id=\"7fd55db\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-827eac8\" data-block-id=\"827eac8\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f7726cf\" data-block-id=\"f7726cf\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2668322\" data-block-id=\"2668322\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-473b612\" data-block-id=\"473b612\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-298b036\" data-block-id=\"298b036\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-40299fe\" data-block-id=\"40299fe\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f2f0d54\" data-block-id=\"f2f0d54\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">Vous l\u2019aurez compris, les offres d\u2019emploi sont un \u00e9l\u00e9ment essentiel de votre marketing de recrutement. Avec l\u2019abondance des postes \u00e0 pourvoir aujourd\u2019hui, il est devenu difficile de capter l\u2019attention des candidats.\u00a0\u00a0\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7567683\" data-block-id=\"7567683\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\"><strong><\/strong><\/p>\n<p class=\"stk-block-text__text\"><strong>La premi\u00e8re \u00e9tape est d\u2019\u00eatre visible<\/strong>. Pour ce faire, vous devez optimiser votre annonce en termes de r\u00e9f\u00e9rencement et trouver un titre qui parlera aux candidats. Que chercherait le candidat id\u00e9al ? Quels sont les mots-cl\u00e9s pertinents pour cette annonce ? Une fois que vous avez fait votre choix, veillez \u00e0 ce que le titre soit r\u00e9p\u00e9t\u00e9 au moins 3 fois mais aussi \u00e0 ce que vos principaux mots-cl\u00e9s soient tous incorpor\u00e9s : dipl\u00f4me, technologies, r\u00e9gion, ville, secteur\u2026.\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-76f6e46\" data-block-id=\"76f6e46\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\"><strong>La deuxi\u00e8me cl\u00e9 de la visibilit\u00e9 est la promotion de votre offre d\u2019emploi<\/strong>. Vous pouvez la publier sur des sites d\u2019emploi tels que Stepstone, Indeed, Monster, LinkedIn, etc. Ce sont les sites de pr\u00e9dilection des demandeurs d\u2019emploi. Et si vous avez bien choisi vos mots-cl\u00e9s, vous appara\u00eetrez en haut des pages de r\u00e9sultats de ces sites. \u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a5d0f5a\" data-block-id=\"a5d0f5a\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\"><strong>Bon, si vous avez suivi nos conseils, les candidats sont en train de lire votre offre d\u2019emploi.<\/strong> Mais comment vous assurer qu\u2019ils continueront \u00e0 lire et, mieux encore, qu\u2019ils postuleront ? Beaucoup d\u2019entreprises se contentent encore d\u2019annonces neutres, qui ne promettent rien aux employ\u00e9s.\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8df1431\" data-block-id=\"8df1431\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">Vous viendrait-il \u00e0 l\u2019esprit de faire une publicit\u00e9 pour vos clients, en ne mentionnant que le prix sans parler de votre produit et ses avantages ? Certainement pas, et il en va de m\u00eame pour vos candidats.\u00a0 \u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-af446ad\" data-block-id=\"af446ad\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">Pensez \u00e0 votre EVP, \u00e0 toutes les belles choses que vous proposez, \u00e0 toutes les raisons pour lesquelles vous \u00eates un super employeur et pourquoi votre entreprise est un endroit o\u00f9 il fait bon travailler. Tout cela doit figurer dans vos offres d\u2019emploi, \u00e0 travers la pr\u00e9sentation de votre entreprise, la description du poste, le profil que vous recherchez et bien s\u00fbr\u2026 l\u2019offre elle-m\u00eame.\u00a0 \u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e245108\" data-block-id=\"e245108\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">Dans le cadre de notre service<span>\u00a0<\/span><a href=\"https:\/\/www.profilegroup.com\/fr\/vous-recrutez-vous-meme-recruitment-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><span>Talent boost<\/span><\/strong><\/a>, nous optimisons votre offre d\u2019emploi et nous la publions sur tous les sites d\u2019emploi belges pertinents au meilleur prix (+ vous avez un acc\u00e8s gratuit \u00e0 notre ATS Talent finder).\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-920dee9\" data-block-id=\"920dee9\" bis_skin_checked=\"1\"><\/div>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5083f08\" data-block-id=\"5083f08\" bis_skin_checked=\"1\"><\/div>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-39e51c2\" data-block-id=\"39e51c2\" bis_skin_checked=\"1\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e84f6c8\" id=\"strong-why-building-a-talent-pool-nbsp-strong-nbsp\" data-block-id=\"e84f6c8\" bis_skin_checked=\"1\"><\/div>\n<p class=\"stk-block-text__text\">\n<\/div>\n[\/et_pb_text][et_pb_heading title=\u00a0\u00bb&#x2705; Et le plus important : soyez un bon employeur (et prestataire)\u00a0\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|300|||||||\u00a0\u00bb title_text_color=\u00a0\u00bbgcid-primary-color\u00a0\u00bb title_font_size=\u00a0\u00bb29px\u00a0\u00bb custom_margin=\u00a0\u00bb|-34px|32px|||\u00a0\u00bb custom_padding=\u00a0\u00bb35px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-primary-color%22:%91%22title_text_color%22%93}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb-14px||29px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d364e3\" data-block-id=\"3d364e3\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-258bc00\" data-block-id=\"258bc00\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7fd55db\" data-block-id=\"7fd55db\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-827eac8\" data-block-id=\"827eac8\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f7726cf\" data-block-id=\"f7726cf\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2668322\" data-block-id=\"2668322\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-473b612\" data-block-id=\"473b612\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-298b036\" data-block-id=\"298b036\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2641526\" data-block-id=\"2641526\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5c0d126\" data-block-id=\"5c0d126\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">Car toutes les actions que vous allez mettre en \u0153uvre sont inutiles si elles ne refl\u00e8tent pas la r\u00e9alit\u00e9. D\u2019accord, vous attirerez des candidats qui finiront par \u00eatre embauch\u00e9s. Mais la r\u00e9alit\u00e9 interne ne tardera pas \u00e0 appara\u00eetre, ce qui poussera les nouvelles recrues \u00e0 partir peu de temps apr\u00e8s, une fois que le vernis aura craqu\u00e9. \u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c1f9bf8\" data-block-id=\"c1f9bf8\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\"><strong><\/strong><\/p>\n<p class=\"stk-block-text__text\"><strong>Il n\u2019y a rien de plus authentique et de plus puissant que le bouche \u00e0 oreille.<\/strong><span>\u00a0<\/span>Vos collaborateurs passent 40 heures par semaine dans vos locaux. Le travail est un sujet qu\u2019ils abordent in\u00e9vitablement avec leurs amis et leur famille.\u00a0 \u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-801e06a\" data-block-id=\"801e06a\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\"><strong><\/strong><\/p>\n<p class=\"stk-block-text__text\"><strong>Vos ambassadeurs sont l\u2019une de vos plus grandes forces, en tant qu\u2019employeur.<\/strong><span>\u00a0<\/span>Ils peuvent vous recommander \u00e0 leurs proches \u00e0 la recherche d\u2019un nouveau challenge professionnel. \u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-25bae22\" data-block-id=\"25bae22\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">De la m\u00eame mani\u00e8re,<span>\u00a0<\/span><strong>vous devez offrir la meilleure exp\u00e9rience client, car vos clients pourraient un jour \u00eatre des candidats potentiels pour vos postes vacants.<\/strong><span>\u00a0<\/span>Si vous avez une mauvaise exp\u00e9rience dans un magasin, il y a de fortes chances que vous en gardiez une image extr\u00eamement n\u00e9gative pendant longtemps. Vous vous direz probablement : \u00ab\u00a0Je ne remettrai plus jamais les pieds dans cet endroit\u00a0\u00bb, et encore moins pour y travailler, n\u2019est-ce pas ?\u00a0 \u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-adb4ba9\" data-block-id=\"adb4ba9\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">Et surtout, cette opinion se r\u00e9pandra. Nous avons tous tendance \u00e0 parler davantage de nos exp\u00e9riences n\u00e9gatives que de nos exp\u00e9riences positives.\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-be2b2da\" data-block-id=\"be2b2da\" bis_skin_checked=\"1\"><\/div>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5083f08\" data-block-id=\"5083f08\" bis_skin_checked=\"1\"><\/div>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-39e51c2\" data-block-id=\"39e51c2\" bis_skin_checked=\"1\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e84f6c8\" id=\"strong-why-building-a-talent-pool-nbsp-strong-nbsp\" data-block-id=\"e84f6c8\" bis_skin_checked=\"1\"><\/div>\n<p class=\"stk-block-text__text\">\n<\/div>\n[\/et_pb_text][et_pb_heading title=\u00a0\u00bb5. Mesurez les r\u00e9sultats\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|300|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#FFB300&Prime; title_font_size=\u00a0\u00bb35px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px|||\u00a0\u00bb custom_padding=\u00a0\u00bb35px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin=\u00a0\u00bb||29px|||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d364e3\" data-block-id=\"3d364e3\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-258bc00\" data-block-id=\"258bc00\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7fd55db\" data-block-id=\"7fd55db\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-827eac8\" data-block-id=\"827eac8\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f7726cf\" data-block-id=\"f7726cf\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2668322\" data-block-id=\"2668322\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-39603b6\" data-block-id=\"39603b6\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a17939d\" data-block-id=\"a17939d\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">Il est essentiel de collecter des donn\u00e9es et mesurer les r\u00e9sultats de toutes vos actions afin de savoir sur quoi vous devez vous concentrer. Cela d\u00e9pend \u00e0 nouveau des objectifs que vous avez fix\u00e9s, mais en fin de compte,<span>\u00a0<\/span><strong>la qualit\u00e9 des candidats que vous attirez est l\u2019objectif le plus important.<span>\u00a0<\/span><\/strong><\/p>\n<p class=\"stk-block-text__text\">\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-021429a\" data-block-id=\"021429a\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\"><strong>En mati\u00e8re de recrutement, la qualit\u00e9 prime sur la quantit\u00e9.<span>\u00a0<\/span><\/strong>En clair, recevoir un grand nombre de CV, c\u2019est bien, mais le plus important est de savoir combien de candidats sont shortlist\u00e9s \u00e0 partir de ces CV.<\/p>\n<p class=\"stk-block-text__text\">\u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ee65fdd\" data-block-id=\"ee65fdd\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">Ensuite, vous voudrez savoir de quelle source proviennent ces candidats pr\u00e9s\u00e9lectionn\u00e9s. C\u2019est possible avec Talent finder. Notre ATS vous offre des rapports personnalisables avec diff\u00e9rentes variables et, surtout, des statistiques sur vos canaux de communication.\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c511027\" data-block-id=\"c511027\" bis_skin_checked=\"1\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e84f6c8\" id=\"strong-why-building-a-talent-pool-nbsp-strong-nbsp\" data-block-id=\"e84f6c8\" bis_skin_checked=\"1\"><\/div>\n<p class=\"stk-block-text__text\">\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=\u00a0\u00bb4&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][et_pb_heading title=\u00a0\u00bbLe marketing de recrutement vous aide \u00e0 \u00eatre choisi\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_font=\u00a0\u00bb|800|||||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00a0\u00bb4.25.1&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb|-9px|29px|||\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb theme_builder_area=\u00a0\u00bbpost_content\u00a0\u00bb]\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d364e3\" data-block-id=\"3d364e3\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-258bc00\" data-block-id=\"258bc00\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7fd55db\" data-block-id=\"7fd55db\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-827eac8\" data-block-id=\"827eac8\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f7726cf\" data-block-id=\"f7726cf\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2668322\" data-block-id=\"2668322\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-39603b6\" data-block-id=\"39603b6\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c6c8412\" data-block-id=\"c6c8412\" bis_skin_checked=\"1\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b9c6068\" data-block-id=\"b9c6068\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">Le marketing de recrutement n\u2019est pas seulement un mot \u00e0 la mode dans le monde des RH. C\u2019est surtout une strat\u00e9gie qui peut vous aider \u00e0 vous diff\u00e9rencier en tant qu\u2019employeur et donc \u00e0 avoir un impact positif sur votre marque employeur \u00e0 long terme.\u00a0 \u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c1cd795\" data-block-id=\"c1cd795\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">Cette strat\u00e9gie ne consiste pas en des actions distinctes, mais comme un tout qui, en fin de compte,<strong><span>\u00a0<\/span>vous permettra d\u2019\u00eatre choisi par les meilleurs candidats<\/strong>.<\/p>\n<p class=\"stk-block-text__text\">Le marketing de recrutement doit vous aider \u00e0 \u00eatre visible, mais aussi \u00e0 convaincre le candidat de vous rejoindre.\u00a0 \u00a0<\/p>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c242029\" data-block-id=\"c242029\" bis_skin_checked=\"1\">\n<p class=\"stk-block-text__text\">\n<p class=\"stk-block-text__text\">&#x1f6a8;<span>\u00a0<\/span><strong>Commencez d\u00e8s maintenant vos efforts de marketing de recrutement avec notre offre sp\u00e9ciale<span>\u00a0<\/span><\/strong>: commandez 5 Talent boosts (= optimisation et publication de 5 offres d\u2019emploi) et recevez une licence Talent finder d\u2019un an ! Pour b\u00e9n\u00e9ficier de cette offre, contactez-moi sur <span style=\"color: #00b4dd;\"><strong>chloe@profilegroup.com<\/strong><\/span>.\u00a0<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f29c10d\" data-block-id=\"f29c10d\" bis_skin_checked=\"1\"><\/div>\n<\/div>\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c511027\" data-block-id=\"c511027\" bis_skin_checked=\"1\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e84f6c8\" id=\"strong-why-building-a-talent-pool-nbsp-strong-nbsp\" data-block-id=\"e84f6c8\" bis_skin_checked=\"1\"><\/div>\n<p class=\"stk-block-text__text\">\n<\/div>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Dans cet article, vous trouverez toutes les cl\u00e9s pour construire une strat\u00e9gie de marketing de recrutement qui attire les meilleurs candidats<\/p>\n","protected":false},"author":5,"featured_media":11971,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[],"class_list":["post-10601","_dfib_cpt_news","type-_dfib_cpt_news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Construire une strat\u00e9gie de Marketing de Recrutement efficace<\/title>\r\n<meta name=\"description\" content=\"Dans cet article, vous trouverez toutes les cl\u00e9s pour construire une strat\u00e9gie de marketing de recrutement qui attire les meilleurs candidats\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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